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Dawn Iacobucci

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Marketing Management

Marketing Management

Dawn Iacobucci

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Handbook of Services Marketing and Management

Handbook of Services Marketing and Management

Teresa Swartz and Dawn Iacobucci

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Networks in Marketing

Networks in Marketing

Dawn Iacobucci

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MM

MM

Dawn Iacobucci

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Mediation Analysis

Mediation Analysis

Dawn Iacobucci

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MM (Marketing Management)

MM (Marketing Management)

Dawn Iacobucci

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Marketing Management, Loose-Leaf Version

Marketing Management, Loose-Leaf Version

Cengage South-Western

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Marketing Models

Marketing Models

Dawn Iacobucci

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Networks in Marketing

Networks in Marketing

Dawn Iacobucci

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Marketing Research

Marketing Research

Gilbert A. Churchill and Dawn Iacobucci

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Consumer Behavior

Consumer Behavior

Ayalla Ruvio and Dawn Iacobucci

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Analysis of Variance (Anova)

Analysis of Variance (Anova)

Dawn Iacobucci

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Continuing to Broaden the Marketing Concept

Continuing to Broaden the Marketing Concept

Dawn Iacobucci

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Marketing Models

Marketing Models

Dawn Iacobucci

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Three Essential Analytical Techniques for the Behavioral Marketing Researcher

Three Essential Analytical Techniques for the Behavioral Marketing Researcher

Dawn Iacobucci, Deidre L. Popovich, Georgios A. Bakamitsos, Steven S. Posavac and Frank R. Kardes

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