Handbook of Services Marketing and Management

Know about the book -

Handbook of Services Marketing and Management is written by Teresa Swartz and published by SAGE Publications. It's available with International Standard Book Number or ISBN identification 1412973643 (ISBN 10) and 9781412973649 (ISBN 13).

The Handbook is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues. A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shorter, more focused `mini' chapters. This variation enables the book to provide broader coverage through the inclusion of more topics.