MM (Marketing Management)
- Dawn Iacobucci
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Know about the book -
MM (Marketing Management) is written by Dawn Iacobucci and published by Cengage Learning. It's available with International Standard Book Number or ISBN identification 0324784430 (ISBN 10) and 9780324784435 (ISBN 13).
Marketing Management, Student Edition focuses on the essential concepts and tools necessary to answer important Marketing Management questions. A concise visually compelling textbook with a suite of valuable online assets, Marketing Management, Student Edition is an effective new approach to teaching and learning Marketing Management. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
