Marketing Research
- Gilbert A. Churchill
- Dawn Iacobucci
Paperback & Hardcover deals ―
Amazon IndiaGOFlipkart GOSnapdealGOSapnaOnlineGOJain Book AgencyGOBooks Wagon₹770Book ChorGOCrosswordGODC BooksGOe-book & Audiobook deals ―
Amazon India GOGoogle Play Books GOAudible GO* Price may vary from time to time.
* GO = We're not able to fetch the price (please check manually visiting the website).
Know about the book -
Marketing Research is written by Gilbert A. Churchill and published by South Western Educational Publishing. It's available with International Standard Book Number or ISBN identification 0324225091 (ISBN 10) and 9780324225099 (ISBN 13).
The ninth edition of this title now includes an increased emphasis on the Internet, with a comparison between web-based survey techniques and more traditional methods. It also features topics such as data-mining, ethics in the field of market research and current trends for effective decision making.
