Three Essential Analytical Techniques for the Behavioral Marketing Researcher
- Dawn Iacobucci
- Deidre L. Popovich
- Georgios A. Bakamitsos
- Steven S. Posavac
- Frank R. Kardes
Paperback & Hardcover deals ―
Amazon IndiaGOFlipkart GOSnapdealGOSapnaOnlineGOJain Book AgencyGOBooks Wagon₹4,422Book ChorGOCrosswordGODC BooksGOe-book & Audiobook deals ―
Amazon India GOGoogle Play Books GOAudible GO* Price may vary from time to time.
* GO = We're not able to fetch the price (please check manually visiting the website).
Know about the book -
Three Essential Analytical Techniques for the Behavioral Marketing Researcher is written by Dawn Iacobucci and published by . It's available with International Standard Book Number or ISBN identification 160198913X (ISBN 10) and 9781601989130 (ISBN 13).
Reviews topics that are essential complementary analytics that enable behavioral marketing researchers to thoroughly test theories and hypotheses, and thereby advance their respective literatures and contribute to knowledge bases. Intended for behaviorally oriented marketers interested in learning more about some core analytical tools of the trade
