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Timothy L. Keiningham

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Services Marketing: People, Technology, Strategy (Ninth Edition)

Services Marketing: People, Technology, Strategy (Ninth Edition)

Jochen Wirtz and Christopher Lovelock

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Marketing Strategy

Marketing Strategy

Mark E. Hill

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Loyalty Myths

Loyalty Myths

Timothy L. Keiningham, Terry G. Vavra, Lerzan Aksoy and Henri Wallard

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Handbook of Service Marketing Research

Handbook of Service Marketing Research

Roland T. Rust and Ming-Hui Huang

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Customer Lifetime Value

Customer Lifetime Value

David Bejou, Timothy L. Keningham and Lerzan Aksoy

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The Customer Delight Principle

The Customer Delight Principle

Timothy Keiningham and Terry Vavra

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Service Management

Service Management

Jay Kandampully

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Marketing

Marketing

Gary Armstrong

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Essentials of Marketing

Essentials of Marketing

Charles W. Lamb, Joseph F. Hair and Carl D. McDaniel

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