The Customer Delight Principle

Know about the book -

The Customer Delight Principle is written by Timothy Keiningham and published by McGraw-Hill. It's available with International Standard Book Number or ISBN identification 0071735968 (ISBN 10) and 9780071735964 (ISBN 13).

Techniques to Move Your Customers Beyond Mere Satisfaction--to Delight--at Every Point of Contact Global competition today is fierce, and customers who are merely satisfied with your company's products or services will soon be lured away by your competition. "The Customer Delight Principle" reveals how today's leading marketers consistently retain and grow their customer bases--by moving beyond satisfaction to discover and fill each customer's unseen yet essential needs. Comprehensive in scope yet focused in treatment, this book reveals how to dramatically increase your organization's positive customer experiences, virtually eliminate the negative, and drive your customers to new levels of repeat purchasing, loyalty, and sheer delight.