Services Marketing: People, Technology, Strategy (Ninth Edition)

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Services Marketing: People, Technology, Strategy (Ninth Edition) is written by Jochen Wirtz and published by World Scientific. It's available with International Standard Book Number or ISBN identification 1944659811 (ISBN 10) and 9781944659813 (ISBN 13).

Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.