Loyalty Myths

Know about the book -

Loyalty Myths is written by Timothy L. Keiningham and published by John Wiley & Sons. It's available with International Standard Book Number or ISBN identification 0471746835 (ISBN 10) and 9780471746836 (ISBN 13).

In Loyalty Myths, the authors have assembled53 of the most common beliefs about customer loyalty – all ofthem wrong or misconceived! Each of the beliefs in this book isdebunked with real-world examples. While other books speak inplatitudes; this book is the only one to validate each propositionwith real data. Granted unprecedented access to customer records from a varietyof multi-national corporations. Through these records, IpsosLoyalty was able to precisely track the impact of thiscustomer-centric construct on actual purchasing behavior. Theauthors’ findings and conclusions will stun business leadersaround the world. The lessons learned from these provide a trueguide for the proper use of customer loyalty.