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Richard L. Oliver

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Satisfaction: A Behavioral Perspective on the Consumer

Satisfaction: A Behavioral Perspective on the Consumer

Richard L. Oliver

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Service Quality

Service Quality

Roland T. Rust and Richard L. Oliver

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Assessing Service Quality

Assessing Service Quality

Peter Hernon and Ellen Altman

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Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference

Elizabeth J. Wilson and Joseph F. Hair, Jr.

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Services Marketing

Services Marketing

Christopher Lovelock and Paul Patterson

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Services Marketing: People, Technology, Strategy (Ninth Edition)

Services Marketing: People, Technology, Strategy (Ninth Edition)

Jochen Wirtz and Christopher Lovelock

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Consumer Behaviour: Asia-Pacific Edition

Consumer Behaviour: Asia-Pacific Edition

Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters, Eugene Chan and Gavin Northey

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