Services Marketing
- Christopher Lovelock
- Paul Patterson
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Know about the book -
Services Marketing is written by Christopher Lovelock and published by Pearson Australia. It's available with International Standard Book Number or ISBN identification 1486004768 (ISBN 10) and 9781486004768 (ISBN 13).
"Services Marketing is well known for its authoritative presentation and strong instructor support. The new 6th edition continues to deliver on this promise. Contemporary Services Marketing concepts and techniques are presented in an Australian and Asia-Pacific context. In this edition, the very latest ideas in the subject are brought to life with new and updated case studies covering the competitive world of services marketing. New design features and a greater focus on Learning Objectives in each chapter make this an even better guide to Services Marketing for students. The strategic marketing framework gives instructors maximum flexibility in teaching. Suits undergraduate and graduate-level courses in Services Marketing."
