Service Quality
- Roland T. Rust
- Richard L. Oliver
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Know about the book -
Service Quality is written by Roland T. Rust and published by SAGE Publications. It's available with International Standard Book Number or ISBN identification 1452262489 (ISBN 10) and 9781452262482 (ISBN 13).
In this book leading scholars and practitioners present the latest research and theory in customer satisfaction and services marketing with a wealth of stimulating ideas. Topics discussed include: the measurement of the managerial impact on service quality improvement; new methods of assessing the various elements of service quality; and philosophies of the nature of customer value. The diverse viewpoints of the contributors reveal the variety of emerging ideas on the subject of service quality.
