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Paolo Guenzi

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Sales Management

Sales Management

Paolo Guenzi and Susi Geiger

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Engaging Brands

Engaging Brands

Michela Addis

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Essentials of Services Marketing

Essentials of Services Marketing

Jochen Wirtz

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Services Marketing: People, Technology, Strategy (Eighth Edition)

Services Marketing: People, Technology, Strategy (Eighth Edition)

Jochen Wirtz and Christopher Lovelock

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Routledge Handbook of Sports Marketing

Routledge Handbook of Sports Marketing

Simon Chadwick, Nicolas Chanavat and Michel Desbordes

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Services Marketing: People, Technology, Strategy (Ninth Edition)

Services Marketing: People, Technology, Strategy (Ninth Edition)

Jochen Wirtz and Christopher Lovelock

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Handbook of Strategic Account Management

Handbook of Strategic Account Management

Diana Woodburn and Kevin Wilson

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Sales Management

Sales Management

Kenneth Le Meunier-FitzHugh and Kieran Sheahan

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Rituals Roadmap: The Human Way to Transform Everyday Routines into Workplace Magic

Rituals Roadmap: The Human Way to Transform Everyday Routines into Workplace Magic

Erica Keswin

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Leading Teams

Leading Teams

Paolo Guenzi and Dino Ruta

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