Services Marketing: People, Technology, Strategy (Eighth Edition)
- Jochen Wirtz
- Christopher Lovelock
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Know about the book -
Services Marketing: People, Technology, Strategy (Eighth Edition) is written by Jochen Wirtz and published by World Scientific Publishing Company. It's available with International Standard Book Number or ISBN identification 194465903X (ISBN 10) and 9781944659035 (ISBN 13).
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
