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Christopher H Lovelock

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Services Marketing

Services Marketing

Christopher H. Lovelock and Jochen Wirtz

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Services Marketing

Services Marketing

Christopher H. Lovelock, Sandra Vandermerwe and Barbara Lewis

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Services Marketing Self-Portraits: Introspections, Reflections, and Glimpses from the Experts

Services Marketing Self-Portraits: Introspections, Reflections, and Glimpses from the Experts

Raymond P. Fisk, Stephen J. Grove and Joby John

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Services Marketing People, Technology, Strategy, 5/e

Services Marketing People, Technology, Strategy, 5/e

Christopher Lovelock

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Services Marketing: People, Technology, Strategy (Ninth Edition)

Services Marketing: People, Technology, Strategy (Ninth Edition)

Jochen Wirtz and Christopher Lovelock

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Essentials of Services Marketing

Essentials of Services Marketing

Jochen Wirtz

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Winning In Service Markets: Success Through People, Technology And Strategy

Winning In Service Markets: Success Through People, Technology And Strategy

Jochen Wirtz

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Thinking Inside the Box

Thinking Inside the Box

Kirk Cheyfitz

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Strategic Discovery

Strategic Discovery

Howard Thomas, Donald E. O'Neal and Raul Alvarado

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Marketing Services

Marketing Services

Christopher H. Lovelock and Pearson Custom Publishing

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