Services Marketing
- Christopher H. Lovelock
- Jochen Wirtz
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Know about the book -
Services Marketing is written by Christopher H. Lovelock and published by Pearson Education. It's available with International Standard Book Number or ISBN identification 0136118747 (ISBN 10) and 9780136118749 (ISBN 13).
This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications.
