Services Marketing
- Christopher H. Lovelock
- Sandra Vandermerwe
- Barbara Lewis
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Know about the book -
Services Marketing is written by Christopher H. Lovelock and published by Prentice Hall. It's available with International Standard Book Number or ISBN identification 013095991X (ISBN 10) and 9780130959911 (ISBN 13).
This volume has been revised for a European market, with a global context. It features chapters on customer behaviour, complaint handling, managing customer-contact personnel, and developing integrated service strategies.
