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Raymond P. Fisk

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Serving Customers

Serving Customers

Rebekah Russell-Bennett and Lloyd C. Harris

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Handbook of Services Marketing and Management

Handbook of Services Marketing and Management

Teresa Swartz and Dawn Iacobucci

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The Bloomsbury Handbook of Service Design

The Bloomsbury Handbook of Service Design

Lara Penin, Alison Prendiville and Daniela Sangiorgi

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Services Marketing: People, Technology, Strategy (Eighth Edition)

Services Marketing: People, Technology, Strategy (Eighth Edition)

Jochen Wirtz and Christopher Lovelock

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Services Marketing: People, Technology, Strategy (Ninth Edition)

Services Marketing: People, Technology, Strategy (Ninth Edition)

Jochen Wirtz and Christopher Lovelock

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Winning In Service Markets: Success Through People, Technology And Strategy

Winning In Service Markets: Success Through People, Technology And Strategy

Jochen Wirtz

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Service Management

Service Management

Jay Kandampully

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Handbook of Developments in Consumer Behaviour

Handbook of Developments in Consumer Behaviour

Victoria Wells and G. R. Foxall

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Services Marketing

Services Marketing

Raymond P. Fisk, Stephen J. Grove and Joby John

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Marketing

Marketing

Michael R. Czinkota

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