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Laura R. Oswald

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Marketing Semiotics

Marketing Semiotics

Laura R. Oswald

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Creating Value

Creating Value

Laura R. Oswald

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Doing Semiotics

Doing Semiotics

Laura R. Oswald

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Marketing Management

Marketing Management

Luca M. Visconti, Lisa Peñaloza and Nil Toulouse

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Charting Limitations on Trademark Rights

Charting Limitations on Trademark Rights

Haochen Sun and Barton Beebe

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The Routledge Companion to Design Research

The Routledge Companion to Design Research

Paul A. Rodgers and Joyce Yee

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The Handbook of Media and Mass Communication Theory

The Handbook of Media and Mass Communication Theory

Robert S. Fortner and P. Mark Fackler

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What Is Posthumanism?

What Is Posthumanism?

Cary Wolfe

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Brands and Cultural Analysis

Brands and Cultural Analysis

Arthur Asa Berger

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The Objects of Affection

The Objects of Affection

A. Berger

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Gothic Modernisms

Gothic Modernisms

A. Smith and J. Wallace

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Advances in Consumer Research

Advances in Consumer Research

Punam Anand Keller and Dennis W. Rook

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