The Handbook of Media and Mass Communication Theory
- Robert S. Fortner
- P. Mark Fackler
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Know about the book -
The Handbook of Media and Mass Communication Theory is written by Robert S. Fortner and published by John Wiley & Sons. It's available with International Standard Book Number or ISBN identification 1118770005 (ISBN 10) and 9781118770009 (ISBN 13).
The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. Focuses on all aspects of current and classic theories and practices relating to media and mass communication Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas Gives niche theories new life in several essays that use them to illuminate their application in specific contexts Features coverage of a wide variety of theoretical perspectives Pays close attention to the use of theory in understanding new communication contexts, such as social media 2 Volumes
