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Gunnar Mau

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International Advertising and Communication

International Advertising and Communication

Sandra Diehl and Ralf Terlutter

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Marketing at the Confluence between Entertainment and Analytics

Marketing at the Confluence between Entertainment and Analytics

Patricia Rossi

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Advances in Visual Computing

Advances in Visual Computing

Richard Boyle, Darko Koracin and Bahram Parvin

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The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World

The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World

Colin L. Campbell

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Advances in Advertising Research (Vol. 1)

Advances in Advertising Research (Vol. 1)

Ralf Terlutter, Sandra Diehl and Shintaro Okazaki

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Multisensory in Stationary Retail

Multisensory in Stationary Retail

Gunnar Mau, Markus Schweizer and Christoph Oriet

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