International Advertising and Communication
- Sandra Diehl
- Ralf Terlutter
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Know about the book -
International Advertising and Communication is written by Sandra Diehl and published by Springer Science & Business Media. It's available with International Standard Book Number or ISBN identification 3835057022 (ISBN 10) and 9783835057029 (ISBN 13).
The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects; Advertising and Information Processing; Communication and Branding; Emotional, Social and Individual Aspects of Communication; Communication and New Media; International Advertising and, finally, Perspectives on the Future of International Advertising
