Advances in Advertising Research (Vol. 1)
- Ralf Terlutter
- Sandra Diehl
- Shintaro Okazaki
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Know about the book -
Advances in Advertising Research (Vol. 1) is written by Ralf Terlutter and published by Springer-Verlag. It's available with International Standard Book Number or ISBN identification 3834921114 (ISBN 10) and 9783834921116 (ISBN 13).
The goal of the book is to advance more systematic research in the fields of advertising and communication form an international perspective. Renowned communication researchers from around the globe have contributed to the making of this book.
