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Venkatesh Shankar

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Retailing in the 21st Century

Retailing in the 21st Century

Manfred Krafft and Murali K. Mantrala

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Issues in Indian Economy: National & Global Perspectives

Issues in Indian Economy: National & Global Perspectives

Dr. A. Navinkumar

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Handbook of Business-to-Business Marketing

Handbook of Business-to-Business Marketing

Lilien, Gary L., Petersen, Andrew J. and Wuyts, Stefan

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Handbook of Research on Retailing

Handbook of Research on Retailing

Katrijn Gielens and Els Gijsbrechts

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Shopper Marketing

Shopper Marketing

Venkatesh Shankar, Marketing Science Institute and Marketing Science Institute. MSI

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Gale Directory of Publications

Gale Directory of Publications

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