Shopper Marketing

Know about the book -

Shopper Marketing is written by Venkatesh Shankar and published by . It's available with International Standard Book Number or ISBN identification 0982387733 (ISBN 10) and 9780982387733 (ISBN 13).

Shopper Marketing will help managers think systematically about shopper marketing challenges and opportunities. By defining shopper marketing to encompass all marketing activities that influence a shopper along, and beyond, the path-to-purchase, Shankar provides a unified framework for manufacturer and retailer collaboration. He encourages a win-win perspective in which manufacturers and retailers align their marketing activities to meet shopper needs and build better relationships with customers.