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Timothy Keiningham

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Handbook of Service Marketing Research

Handbook of Service Marketing Research

Roland T. Rust and Ming-Hui Huang

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Exploring Commercial, Social, and Digital Innovation from the Customer Perspective

Exploring Commercial, Social, and Digital Innovation from the Customer Perspective

Seidali Kurtmollaiev, Line Lervik-Olsen and Tor W. Andreassen

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Loyalty Myths

Loyalty Myths

Timothy L. Keiningham, Terry G. Vavra, Lerzan Aksoy and Henri Wallard

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Service Management

Service Management

Jay Kandampully

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Character Still Counts

Character Still Counts

James Merritt

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Handbook of Services Marketing and Management

Handbook of Services Marketing and Management

Teresa Swartz and Dawn Iacobucci

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Why Loyalty Matters

Why Loyalty Matters

Timothy Keiningham and Lerzan Aksoy

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Driving Customer Equity

Driving Customer Equity

Valarie A. Zeithaml, Katherine N Lemon and Roland T Rust

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