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Shankar Ganesan

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The Impact of Investments in Market-based Assets on Firm Performance

The Impact of Investments in Market-based Assets on Firm Performance

Karlo Oehring

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The Power of Trust

The Power of Trust

Sandra J. Sucher and Shalene Gupta

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Handbook on Business to Business Marketing

Handbook on Business to Business Marketing

Gary L. Lilien and Rajdeep Grewal

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Handbook of Services Marketing and Management

Handbook of Services Marketing and Management

Teresa Swartz and Dawn Iacobucci

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Handbook of Research on Distribution Channels

Handbook of Research on Distribution Channels

Charles A. Ingene, James R. Brown and the late Rajiv P. Dant

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Marketing Theory and Applications

Marketing Theory and Applications

William L. Cron and George S.. Low

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Brandmaps

Brandmaps

Randall G. Chapman

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Marketing Theory and Applications

Marketing Theory and Applications

Kenneth R. Evans and Lisa K. Scheer

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