Handbook of Research on Distribution Channels

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Handbook of Research on Distribution Channels is written by Charles A. Ingene and published by Edward Elgar Publishing. It's available with International Standard Book Number or ISBN identification 0857938606 (ISBN 10) and 9780857938602 (ISBN 13).

Distribution channels are the most complex element of the marketing mix to fully grasp and to profitably manage. In this Handbook the authors present cutting-edge research on channel management and design from analytical, conceptual, and empirical perspectives. The breadth of this Handbook makes it appropriate for use in a doctoral course on distribution channels, or as a knowledge-broadening resource for faculty and researchers who wish to understand types of channels research that are outside the scope of their own approach to distribution.