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Russo J. Edward

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Summary: Winning Decisions

Summary: Winning Decisions

BusinessNews Publishing,

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Winning Decisions

Winning Decisions

J. Edward Russo and Paul J.H. Schoemaker

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Handbook of Marketing

Handbook of Marketing

Barton A Weitz and Robin Wensley

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Decision Sciences

Decision Sciences

Paul R. Kleindorfer, Howard Kunreuther and Paul J. H. Schoemaker

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Donald J. Trump

Donald J. Trump

Edward Russo

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Review of Marketing Research

Review of Marketing Research

Naresh Malhotra

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Review of Marketing Research

Review of Marketing Research

Naresh K. Malhotra

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