Review of Marketing Research
- Naresh K. Malhotra
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Know about the book -
Review of Marketing Research is written by Naresh K. Malhotra and published by Emerald Group Publishing. It's available with International Standard Book Number or ISBN identification 0857247263 (ISBN 10) and 9780857247261 (ISBN 13).
Provides articles by the marketing field's leading researchers and academicians. This work includes chapters that are not only theoretically rigorous but also offer detail, including literature reviews, advanced methodologies, empirical studies, emerging trends, international developments, and guidelines for implementation.
