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Roland T. Rust

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Handbook of Services Marketing and Management

Handbook of Services Marketing and Management

Teresa Swartz and Dawn Iacobucci

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Handbook on Research in Relationship Marketing

Handbook on Research in Relationship Marketing

Robert M. Morgan, Janet Turner Parish and George Deitz

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Accountable Marketing

Accountable Marketing

David W Stewart and Craig Gugel

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Driving Customer Equity

Driving Customer Equity

Valarie A. Zeithaml, Katherine N Lemon and Roland T Rust

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Marketing Management

Marketing Management

John Mullins, Orville C. Walker and Harper W. Boyd, Jr.

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