Handbook on Research in Relationship Marketing
- Robert M. Morgan
- Janet Turner Parish
- George Deitz
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Know about the book -
Handbook on Research in Relationship Marketing is written by Robert M. Morgan and published by Edward Elgar Publishing. It's available with International Standard Book Number or ISBN identification 1783478632 (ISBN 10) and 9781783478637 (ISBN 13).
The Handbook on Research in Relationship Marketing includes contributions from relationship marketing experts in business-to-business, business-to-consumer, global services, technology and a variety of other contexts of practice. Academics, students, a
