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Ralf Terlutter

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Media and Change Management

Media and Change Management

Matthias Karmasin, Sandra Diehl and Isabell Koinig

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Marketing at the Confluence between Entertainment and Analytics

Marketing at the Confluence between Entertainment and Analytics

Patricia Rossi

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Media and Convergence Management

Media and Convergence Management

Sandra Diehl and Matthias Karmasin

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Marketing Opportunities and Challenges in a Changing Global Marketplace

Marketing Opportunities and Challenges in a Changing Global Marketplace

Shuang Wu, Felipe Pantoja and Nina Krey

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Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces

Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces

Nina Krey and Patricia Rossi

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Strategic Management - New Rules for Old Europe

Strategic Management - New Rules for Old Europe

Christian Scholz and Joachim Zentes

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Dynamics of International Advertising

Dynamics of International Advertising

Barbara Mueller

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Advergaming für Kinder

Advergaming für Kinder

Vera Rainer and Claudia Maier

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