Dynamics of International Advertising
- Barbara Mueller
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Know about the book -
Dynamics of International Advertising is written by Barbara Mueller and published by Peter Lang. It's available with International Standard Book Number or ISBN identification 1433103842 (ISBN 10) and 9781433103841 (ISBN 13).
"The second edition of this great book brings a wealth of updates and insights into international advertising. Barbara Mueller has a knack of drawing you in so that you find yourself unable to put each chapter down. One of the great strengths of the book is that it provides context, be it historic, societal or marketing, along with considerable depth of knowledge."---Douglas West, University of Birmingham --
