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Rajeev Batra

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The Things We Love

The Things We Love

Aaron Ahuvia

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Go Figure! New Directions in Advertising Rhetoric

Go Figure! New Directions in Advertising Rhetoric

Edward F. McQuarrie and Barbara J. Phillips

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Advertising, Promotion, and New Media

Advertising, Promotion, and New Media

Marla R. Stafford and Ronald J. Faber

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Handbook of Marketing Scales

Handbook of Marketing Scales

William O. Bearden and Richard G. Netemeyer

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International Business

International Business

Fred Maidment

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