Handbook of Marketing Scales
- William O. Bearden
- Richard G. Netemeyer
Paperback & Hardcover deals ―
Amazon IndiaGOFlipkart GOSnapdealGOSapnaOnlineGOJain Book AgencyGOBooks Wagon₹3,441Book ChorGOCrosswordGODC BooksGOe-book & Audiobook deals ―
Amazon India GOGoogle Play Books GOAudible GO* Price may vary from time to time.
* GO = We're not able to fetch the price (please check manually visiting the website).
Know about the book -
Handbook of Marketing Scales is written by William O. Bearden and published by SAGE. It's available with International Standard Book Number or ISBN identification 076191000X (ISBN 10) and 9780761910008 (ISBN 13).
A total of 192 multi-item scales, each presented in a consistent format, on topics such as individual behaviour, consumer psychology, values and attitudes are provided in this 2nd edition. A comprehensive index is included.
