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Peggy E. Chaudhry

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Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era

Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era

Michael W. Obal, Nina Krey and Christian Bushardt

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Dark Commerce

Dark Commerce

Louise I. Shelley

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Measurement and Research Methods in International Marketing

Measurement and Research Methods in International Marketing

Marko Sarstedt, Manfred Schwaiger and Charles R. Taylor

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Reevaluating NAFTA

Reevaluating NAFTA

I. Hussain

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International and Global Marketing

International and Global Marketing

Taylor W. Meloan and John L. Graham

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