International and Global Marketing
- Taylor W. Meloan
- John L. Graham
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Know about the book -
International and Global Marketing is written by Taylor W. Meloan and published by McGraw-Hill/Irwin. It's available with International Standard Book Number or ISBN identification 0256218943 (ISBN 10) and 9780256218947 (ISBN 13).
This text is a combination of 32 readings and 10 cases. It's organization allows it to be easily used with Cateora, Czinkota, and Jeannet or it can be used on its own.
