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Mark Gabbott

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Marketing Issues in Western Europe

Marketing Issues in Western Europe

Erdener Kaynak

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Qualitative Research Methods in Public Relations and Marketing Communications

Qualitative Research Methods in Public Relations and Marketing Communications

Christine Daymon and Immy Holloway

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Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference

Harlan E. Spotts

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The Marketing Book

The Marketing Book

Michael Baker and Susan Hart

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Marketing Theory and Applications

Marketing Theory and Applications

Kenneth R. Evans and Lisa K. Scheer

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American Book Publishing Record Cumulative 1998

American Book Publishing Record Cumulative 1998

R R Bowker Publishing

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