Qualitative Research Methods in Public Relations and Marketing Communications
- Christine Daymon
- Immy Holloway
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Know about the book -
Qualitative Research Methods in Public Relations and Marketing Communications is written by Christine Daymon and published by Routledge. It's available with International Standard Book Number or ISBN identification 113459609X (ISBN 10) and 9781134596096 (ISBN 13).
A practical, highly accessible guide for novice researchers conducting qualitative research in public relations and marketing communications, this book guides the reader through all aspects of the research process.
