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Manfred Krafft

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Marketing Strategy

Marketing Strategy

Mark E. Hill

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Advances in Banking Technology and Management: Impacts of ICT and CRM

Advances in Banking Technology and Management: Impacts of ICT and CRM

Ravi, Vadlamani

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Sales Management

Sales Management

Paolo Guenzi and Susi Geiger

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Handbook of Service Marketing Research

Handbook of Service Marketing Research

Roland T. Rust and Ming-Hui Huang

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Smart Industry - Better Management

Smart Industry - Better Management

Tanya Bondarouk and Miguel R. Olivas-Luján

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Handbook on Business to Business Marketing

Handbook on Business to Business Marketing

Gary L. Lilien and Rajdeep Grewal

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