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Lynne Eagle

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The Rhetoric and Reality of Marketing

The Rhetoric and Reality of Marketing

P. Kitchen

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A Reader in Marketing Communications

A Reader in Marketing Communications

Philip J. Kitchen

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New Horizons in Arts, Heritage, Nonprofit and Social Marketing

New Horizons in Arts, Heritage, Nonprofit and Social Marketing

Roger Bennett, Finola Kerrigan and Daragh O'Reilly

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Clean, Green and Responsible?

Clean, Green and Responsible?

Gabriel Eweje and Ralph J. Bathurst

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Economics and Finance Readings

Economics and Finance Readings

Evan Lau, Biagio Simonetti, Irwan Trinugroho and Lee Ming Tan

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Macro-Social Marketing Insights

Macro-Social Marketing Insights

Ann-Marie Kennedy

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Marketing Ethics & Society

Marketing Ethics & Society

Lynne Eagle and Stephan Dahl

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Relationship between Marketing Communication and Organizational Profitability. Research Proposal for a Case Study

Relationship between Marketing Communication and Organizational Profitability. Research Proposal for a Case Study

Leslie Acheson Wey

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