Relationship between Marketing Communication and Organizational Profitability. Research Proposal for a Case Study

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Relationship between Marketing Communication and Organizational Profitability. Research Proposal for a Case Study is written by Leslie Acheson Wey and published by GRIN Verlag. It's available with International Standard Book Number or ISBN identification 3346461904 (ISBN 10) and 9783346461902 (ISBN 13).

Case Study from the year 2021 in the subject Business economics - Operations Research, , language: English, abstract: This paper contains a research proposal for a case study. In his research the author wants to find out whether there is a correlation between marketing communication and the profitability of the company. What are the impacts of effective marketing communication in profitability? What are the practical opportunities that would enhance effective marketing communication? What factors in marketing communications enable improves sales and revenue in an organization? The paper describes the background to the study, the problem statement and the research objectives, questions and hypothesis. It also gives an overview about literature, methology, data collection and analysis, and the planned structure of the final study. It ends with a cost estimate for the research.