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Lehu Jean-Marc

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Branded Entertainment

Branded Entertainment

Jean-Marc Lehu

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The Faces and Stakes of Brand Insertion

The Faces and Stakes of Brand Insertion

Sébastien Lefait and Sandrine Villers

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Storytelling in the Media Convergence Age

Storytelling in the Media Convergence Age

R. Pearson and A. Smith

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Screening American Nostalgia

Screening American Nostalgia

Susan Flynn and Antonia Mackay

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L'encyclopédie du marketing

L'encyclopédie du marketing

Jean-Marc Lehu

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Proceedings of IAC 2017 in Vienna

Proceedings of IAC 2017 in Vienna

group of authors

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Stratégie de fidélisation

Stratégie de fidélisation

Jean-Marc Lehu

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