Branded Entertainment(English, Electronic book text, Lehu Jean-Marc)

Know about the book -

Branded Entertainment(English, Electronic book text, Lehu Jean-Marc) is written by Lehu Jean-Marc and published by Kogan Page Ltd. It's available with International Standard Book Number or ISBN identification 0749451432 (ISBN 10) and 9780749451431 (ISBN 13).

Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media.Citing examples from film to music video, to computer games, the author explains the: history and development of product placement; advantages of this form of brand advertising; and methods employed by different brandsMost importantly, Branded Entertainment discusses the future possibilities for using this form of promotion to recreate an emotional connection with customers and exploiting the opportunities afforded by advances in technology to spread the message across multimedia channels.