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Koschnick Wolfgang J.

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Dictionary of Social and Market Research

Dictionary of Social and Market Research

Wolfgang J. Koschnick

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Werbewirkungsforschung

Werbewirkungsforschung

Joachim Bongard

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Public Opinion Polls and Survey Research

Public Opinion Polls and Survey Research

Graham R. Walden

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Moderne Marketing-Kommunikation

Moderne Marketing-Kommunikation

Jörg Tropp

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Internationale Werbung in supranationalen Fernsehprogrammen

Internationale Werbung in supranationalen Fernsehprogrammen

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