Dictionary of Social and Market Research
- Wolfgang J. Koschnick
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Know about the book -
Dictionary of Social and Market Research is written by Wolfgang J. Koschnick and published by Gower Publishing Company, Limited. It's available with International Standard Book Number or ISBN identification 056607611X (ISBN 10) and 9780566076114 (ISBN 13).
Anyone working in the worlds of social or market research is faced with a daunting plethora of special terms, techniques and jargon covering everything from statistical methods through to specialised advertising and social science terminology.
