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Keith Hunt

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Basic Beliefs

Basic Beliefs

Keith Hunt and Carolyn Nystrom

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Review of Marketing 1990

Review of Marketing 1990

Valarie A. Zeithaml

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Health Care Marketing

Health Care Marketing

Philip D. Cooper

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Theoretical Developments in Marketing

Theoretical Developments in Marketing

Charles W. Lamb, Jr. and Patrick M. Dunne

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The Biblical Prophets for Today

The Biblical Prophets for Today

Keith Malcolm Hunt

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Handbook of Services Marketing and Management

Handbook of Services Marketing and Management

Teresa Swartz and Dawn Iacobucci

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Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference

Jay D. Lindquist

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