Theoretical Developments in Marketing

Theoretical Developments in Marketing

  • Charles W. Lamb, Jr.
  • Patrick M. Dunne
Publisher:Marketing Classics PressISBN 13: 9781613112342ISBN 10: 1613112343

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Know about the book -

Theoretical Developments in Marketing is written by Charles W. Lamb, Jr. and published by Marketing Classics Press. It's available with International Standard Book Number or ISBN identification 1613112343 (ISBN 10) and 9781613112342 (ISBN 13).