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Julian W. Vincze

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Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference

Victoria L. Crittenden

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Competitive Global Management - Principles and Strategies

Abbass Alkhafaji

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Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference

Jay D. Lindquist

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Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference

Naresh K. Malhotra and Jon M. Hawes

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Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference

John C. Rogers III, William A. Dempsey, Charles W. Lamb, Jr., Dale M. Lewison, Patrick L. Shul and Saraswati P. Singh

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Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

Vinay Kothari, Danny R. Arnold, Tamer Cavusgil, Jay D. Lindquist, Jay Nathan and Stan Reid

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Cases in Consumer Behavior

Houghton Mifflin Company

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